Growing up, lunch time was always an internal battle. While friends pulled out turkey sandwiches and Oreos, I was always self conscious about my dumplings, seaweed, and rice crackers. The food of the culture I grew up in.
Funny how things come around. Things I once was shy about now are wildly embraced.
That's where FUMU comes in. We're reimagining the flavors many of us grew up with: same nostalgic flavors, made from scratch in small batches, with ingredients that actually feel good to eat.
I was one of the kids bringing a turkey sandwich and Oreos to lunch, and while I still think fondly of those times, I definitely didn't know what I was missing!